Biblically and scripturally speaking, Jesus IS
The first born of all creation .......
The Word (God the Son) was not the first thing created because He is eternal. This is a major, major JW misconception and distortion. "First born" does not mean created but is a common term of art describing a special relationship. As usual, the JWs read it too literally.
http://www.144000.110mb.com/trinity/index-6.html#31
“First-born” or “first-born of” is not limited to a member of a group of creatures but has broad application. According to Strong and Vine’s, “firstborn” (Greek protokos) with reference to the preexistent Christ is used “of His relationship to the Father, expressing His priority to, and preeminence over, creation, not in the sense of being the first to be born. It is used of superiority of position (cf. Ex 4:22; Deut 21:16, 17)” (ibid., 218).
(Prototokos) Firstborn is used (1) of Christ as born of the Virgin Mary (Mt 1:25; Lk 2:7), (2) of His relationship to the Father, expressing His priority to, and preeminence over, creation, not in the sense of being the first to be born. It is used of superiority of position (cf. Ex 4:22; Deut 21:16, 17). (3) Chronologically, the four passages relating to Christ as firstborn, first begotten, may be set forth thusly: (3a) Col 1:15, where His eternal relationship with the Father is in view, and the clause means both that He was the firstborn before all creation and that He Himself produced creation (the genitive case being objective, as v. 16 makes clear); (3b) Col 1:18 and Rev 1:5, in reference to His resurrection; (3c) Rom 8:29, His being firstborn among those living by faith alone in God the Father; (3d) Heb 1:6, first begotten, stresses His superior position, His preeminence over all; His second advent in contrast to His first advent, at His birth, being implied. (Strong and Vine’s, 218)
As such, the Jehovah's Witnesses are wrong in their interpretation of “first-born” at Colossians 1:15, 16, and Trinitarian Christians are correct in saying “that the ‘first-born’ here means prime, most excellent, most distinguished. Thus, Christ could be understood to be, not part of creation, but the most distinguished in relation to those whom he created,” (Reasoning, 408). This is particularly true in light of the unequivocal language of Colossians 1:17 which says “He is before all things” (RSV).